Fundraising Publicity

Publicising your fundraising activity will raise awareness of your activity/event, which can increase donations/sponsorship and attendance. There are a number of ways you can publicise your activity.

Local media

Contact the News Desk or Community News Reporter for your local newspaper to tell them about your event beforehand. Make sure you get the name and email address of the person you speak to and then email a press release to that person. Make sure you provide details of how people can donate to your activity/event so that these can be publicised. You can also send the press release to any online media that cover local events, such as community or village websites.

For a template Press Release that you can adapt and send to your local media, please click here.

You can also send a Photocall to the local newspaper a week before your event to invite them to send a photographer. For a template Photocall that you can adapt and send to your local media, please click here.

Whether or not the local newspaper send a photographer, you should make sure you or a friend/family member takes good quality photos of your activity/event, which can be used on social media and sent to the local media after the activity/event.

Email a press release to your local media after your activity/event is completed to tell them how much you raised. You can email a photo (if the file isn’t too large) with the press release or simply say in your email that photos are available on request.

For advice on getting coverage in your local media, please email fundraising@bucksmind.org.uk

Social media

Post details of your event on social media, such as Facebook and Twitter. Don’t forget to add @bucksmind as a handle to any Twitter posts. Include a link to your online fundraising page, to encourage people to support you.

You can publish regular posts in the run-up to your activity/event to let people know about the progress of your fundraising and also publish posts after the activity/event, preferably with photos, to tell people how it went.

You can also email details of your activity/event to Buckinghamshire Mind at fundraising@bucksmind.org.uk so that we can publicise it on our own social media. Please send us photos of your activity/event so that we can publish them on our social media after you’ve completed the activity/event.

Website

If you have the expertise to set-up a website about your activity/event then this is a great way to raise awareness. Make sure you include a link from your website to your online fundraising page. You can also share the address of your website as a link on social media to encourage people to visit it. You can publicise photos of your activity/event and how much you raised on your website after you’ve complete the activity/event. Please send details of your website to us at fundraising@bucksmind.org.uk so that we can also share the web address on our social media.